Did you know that there are over 25 million eCommerce stores globally?
Take a moment and let that sink in, now that you have decided to join this bulging marketplace. While these are not the kind of numbers that you want to be thrown your way as a startup, it reflects the reality of the eCommerce world. On the one hand, competition among eCommerce stores has significantly risen, and research shows this number will keep growing in the post-COVID-19 era. On the other hand, these high numbers of stores show that this is where the money dwells for the modern business.
How to achieve eCommerce sales success as a startup
Even with eCommerce giants such as Amazon and eBay dominating the market, there is more than enough room for small-sized stores to succeed. Quite the contrary, startups are proving to be quite resilient as they can easily carve a niche that suits a particular audience. However, the biggest hurdle is not settling on one specific niche. Rather it is marketing your store until you have the market’s attention.
While there is no single technique for eCommerce marketing, there are strategies that will get you ahead of the pack. We take a look at these timeless strategies that have been tried, tested, and approved by marketing experts.
Ecommerce marketing strategies that will make you a winner
As an eCommerce startup, your marketing strategies should be centered on the following:
- Real-time personalization
Successful businesses today must have a customer-centric marketing approach. You can no longer randomly target customers with general information or ads that are not relevant to their interests. This is why you need to personalize your marketing messages to suit the preferences of a specific audience. The best way to go about this is to rely on the browsing history, geo-location, purchase histories, and other demographic factors to tailor your marketing messages.
- Only quality content sells
Marketing has significantly evolved, and it is no longer about shoving your products before an audience until they sell. Today, your ability to tell a story that your audience relates to is the defining pillar of success. So before you rush into marketing, ask yourself;
- Do I know my customers?
- What are their interests?
- What pain points do my products address?
- How can I involve my customers in the product development journey?
Once you answer all these questions, create quality content that your target audience will effortlessly connect to.
- Be where it matters.
It is hard to be everywhere, but that is what the modern business landscape demands. Your customers are not just looking for products on the web, but they are active in social media channels. Use these platforms to your advantage by being part of consumer’s lifestyles, so they relate better with your store.
- Embrace technology
Finally, you can never undermine the importance of technology in marketing as an eCommerce store. You can make your marketing stress-free by using technology to automate PPC campaigns, run chatbots, analyze data and generate marketing reports, among other functions.
Establishing your new eCommerce store as the go-to brand for shopping for particular products is critical for your success. Marketing a startup is never a walk in the park, but with the right strategy, it is only a matter of time before you win the hearts of your target audience.