Automating eCommerce Advertisement
Automating eCommerce Advertisement
What is Okiano Marketing Automation?
Okiano Marketing Automation is a sophisticated system based on advanced Machine Learning and Artificial Intelligence technologies that manages paid digital marketing campaigns for eCommerce online stores. At the moment, Okiano is automating PPC advertisement only for google ads. It automates the entire advertisement process and ensure effective advertisement for any number of store products.
How do I start? It’s super simple!
Let’s begin with starting a campaign. Click the “GET STARTED” button in the top right hand corner and sign up with your google account or an email address and password.
✎ NOTE: please take the time to read our Terms of Service.
After registering, onboarding is a short process starting with collecting your store details, plan, connecting Google Ads and Analytics accounts, setting a monthly advertising budget on Google Ads and entering a payment method for the advertising service.
Filling your details is quick, and it’s necessary for Okiano to be able to do the heavy lifting. Please be elaborate also when filling in optional data. Tell us your company slogan, describe your store, your target audience, competition and also elaborate in a free writing form about your store. This information is used during the setup and training of Okiano robots so that they can be more effective. When you are done, please click the “set store details” and proceed to set the budget for your campaign.
Next you will be able to choose your plan (Change it anytime).
We offer two plans, one based on your Advertising Spend and one based on the revenue Okiano will generate for you.
Calculate your choice taking into account the sales value and volume and advertising spend expectations.
You may move from one plan to another as will make sense at any point in time to meet your evolving business needs and increased sales volume and profitability.
After choosing your plan during the onboarding, you need to connect your Google Ads account to Okiano so that our Robots can advertise on your behalf.
Connecting your Google Ads is easy, just click on the “Connect to Okiano” Button and choose the Google Ads account you want to Connect.
In case you don’t already have an active Google Ads Account, you can click on the “Create and Account” button that will take you through the process and then you will be able to click on the “Connect to Okiano” Button and finalize the integration.
During the integration you will need to confirm your Google sign in and allow Okiano.com to manage your AdWords campaigns using the account of your choice.
You may have more than one Google Ads account, don’t worry, you will be able to choose the right account on which you want to run your Store Advertisements campaigns.
Setting your budget is critical to successful campaigns. Your Click-Cost (CPC) is dynamically determined by Google as more users visit your online store and make a purchase. The higher your Conversion-Rate the more money you make while you also benefit from reduced Google Ads CPC. For that reason, you should consider driving high traffic to your website so that Google and Okiano Robots can learn the conversion patterns and specific traffic parameters to eventually be able to optimize your performance based on your store results. Use your best understanding to determine how much traffic do you want to push to your website. For example, if you set a $900 per month, you will spend an average of $30 per day. If your super relevant click cost would average $0.5 you can get as many as 60 clicks per day.
NOTE: You can change your budget anytime.
The final on-boarding step is to set your payment method and card holder information. This is also the place where you can enter any coupon and promotion code you may have. It is mandatory to enter a payment means as the system will not be able to begin advertising your store products without it. Your card will be charged a small initial card validation amount. Following payments will be charged every time Okiano’s fee reached a threshold set at $100 or the plan minimum (the lowest of the two) until the monthly budget is consumed.
Once your card is accepted for use, you reach the Integration and Processing page where you can link your website (Shopify stores are pre-integrated) and Google Analytics, for further automation of the Advertising and Reporting activity.
Linking your shop provides Okiano Robots with secure access to your store product information so that our Machine Learning can process your store products and categories information creating Keywords and Ads for you.
Linking your Google Analytics account to Okiano is also a simple step that is important for driving the complete traffic information to our AI for butter optimization of the Advertising strategies.
This is your dashboard. Here you can see how many categories were processed, how many ads and keywords did Okiano robot prepared for your store advertisements, and what is the number of store categories that are are already up and running. Click the “Preview Ads” link to see the categories, Ads, and Keywords that were generated for your campaign.
Here you can see your store traffic performance. Roll down to see performance of the top and worst performing categories. Click the “show all categories” to see detailed category performance.
The Ade-Preview page is where you can see your store category tree and easily preview the Ads and Keywords that were created for your campaigns.
Okiano integration with WooCommerce is done via the installation of a WordPress Plugin. This plugin allows for Okiano servers to always have an updated version of your store product catalog. This ensures your Google Ads and Search Terms are always relevant and accurately represent your store.
Installation is easy, from your WordPress dashboard or Zip.
Access your WordPress Plugins Dashboard, Click on “Add New” and Search for Okiano
Install and Activate the plugin and click on the left-menu plugin entry: “Okiano Ads” to get to the dashboard
Click the “Your Dashboard” link to reach the App and Follow the onboarding steps
2. Install from ZIP
Okiano integration with Magento 2 allows for your store data to be continuously updated on Okiano servers. This in turn, ensures your Ads and search terms are always relevant and accurately represent your store.
Connecting your Magento 2 store is easy. All you need to do is install the “Okiano Marketing Automation” extension from Magento Marketplace.
To begin, login to your Magento 2 admin dashboard and install the Okiano Marketing extension from Magento marketplace. Visit the Detailed installation instructions page to follow a 5 simple steps guide.
Okiano integration with Magento allows for your store data to be continuously updated on Okiano servers. This in turn, ensures your Ads and search terms are always relevant and accurately represent your store.
Connecting your store is easy. all you need to do is install the Okiano Marketing Automation extension.
To begin, login to your Magento 1 admin dashboard and create a “user” with read-only access rights to certain entities of your catalog, create an “API KEY” and provide Okiano with these details.
Visit the Detailed integration document for detailed instructions on how to create a “User” with the read-only permissions and creating the “API KEY” (password) that you need to provide to Okiano.
Okiano integration with VineSpring allows your store Products and Categories to be continuously synchronized and updated on Okiano servers. This in turn, ensures your Ads and search terms are always relevant and accurately represent your store.
Follow the steps below to allow the Integration.
Start by logging to your VineSpring store dashboard, click on Connections and choose 3rd party integrations, find the Okiano link-box and click to register to Okiano.
Once registered and logged in to your new Okiano account, complete the Onboarding forms.
Select VineSpring in the eCommerce Platform Drop-down menu.
Complete the store-detail page and complete the onboarding, choosing your plan and connecting to Google Ads and Google Analytics.
Following successful credit-card payment, click on the settings (wheel icon) and select integrations
Click the “LINK YOUR SHOP” button to open the API KEY dialogue box and past your VineSpring API Key to allow Okiano API access to your store catalog.
NOTE: to create a VineSpring API Key please follow the steps below to see how to create an API_KEY for Okiano on Vinespring, or contact Support for help.
To Create an API_KEY for Okiano on Vinespring, go back to your Vinespring Store window and click on your VineSpring left-menu settings – API Keys and click on the API Keys button.
On the next screen click the top-right “Create new” to generate a new API_KEY for Okiano.
Edit to view the KEY to copy it, then go back to your Okiano window to paste the Key into the dialogue box and complete the onboarding.
Please contact us and we will help you link your VineSpring store to Okiano.
During the Onboarding or clicking Settings-> Integrations you can Connect your If you have a Google Ads account, simply click on the button “CONNECT TO OKIANO”. You will be redirected to Google Ads and asked to grant permissions, please choose “Allow”.
Connecting Google Analytics account to Okiano
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. To ensure proper advertisement measurement for actionable insights, Okiano connects to your Google Analytics. Through Analytics, Okiano obtains all the relevant information relating to how users are interacting with your store.
Go to the Settings page to connect to Google Analytics. You get there either during the onboarding setup, or by clicking on your account -> integrations or by clicking on the Settings -> integration tab.
Once you click the “Link Account” button, an explanatory popup window appear from which you can connect and choose the Analytics account you with to Link to Okiano.
IMPORTANT: Shopify merchant, please visit the Installation instructions of Google Tracking for Shopify page.
About conversion tracking
Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads, whether they purchased a product, or otherwise did an action on your website that you want to count after someone interacts with your ad. These are actions that you’ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone. These customer actions are called conversions.
How conversion tracking works
Conversion tracking starts with you creating a conversion action in your Google Ads account. A conversion action is a specific customer activity that is valuable to your business. You can use conversion tracking to track Website actions: Purchases, sign-ups, and other actions that customers complete on your website. Learn more about how Google Ads tracks website conversions.
The conversion tracking includes placing two code snippets on your website. You add these conversion tracking tags, or code snippets, to your website. When a customer clicks on your ad from Google Search or selected Google Display Network sites, a temporary cookie is placed on their computer or mobile device. When they complete the action you defined, Google system recognizes the cookie (through the code snippet you added), and send to Okiano a record of the conversion.
Once you’ve set up conversion tracking, Okiano can track data on conversions for your campaigns, ad groups, ads, and keywords and adjust your advertising to helps you achieve important goals for your business.
IMPORTANT: If you are a Shopify merchant, please visit the Installation instructions of Google Tracking for Shopify Merchants page.
To set up Google Ads conversion tracking, you need to create a conversion action, install the global site tag, and then add the event snippet. If you’re tracking purchases, then you also need to edit the event snippet to adjust the value of the conversion based on the purchase amount.
Start by searching your Mail for an Email from Okiano Marketing <[email protected]> with a subject line containing: “Tracking the traffic“. This email has the conversion tracking codes enclosed.
There are two tracking codes you will need to install 1. Global site tag and 2. The event snippet.
Step 1: install a global site tag, copy the tag code from the email and paste it between the tags of every page of your site.
Select and copy the first: “Global site tag”. It will look like this:
Step 2: install an event snippet, copy the tag code from the email to your conversion page between the tags right after the global site tag.
Select and copy the first: “event snippet tag”. It will look like this:
Step 3: Edit the event snippet to adjust the value of the conversion based on the purchase amount.
NOTE: the conversion page is the page your customers reach on your website after they’ve completed a conversion. For example, the ‘Thank you for your order’ page.To track a different value for each conversion, edit your tag to record the value for each conversion as shown here:
‘value’: YOUR VALUE, ‘currency’: ‘YOUR CURRENCY’, ‘transaction_id’: ‘YOUR ID’
Suspending your account is easy. Just go to “My Account” and click the “SUSPEND MY ACCOUNT” link.
When you Suspend your account, Okiano will stop Managing your Ads on Google Ads.
Your Okiano generated Google Ads Campaigns will be paused and your Credit Card will be charged immediately for any outstanding usage fees and disconnected from your Okiano account so that No further recurring payments or usage fees will be charged to your Credit Card.
You will be able to access and reactivate your account at any time. Your data and Ads will remain visible on your Okiano account for 60 days.
NOTE – your spend on Google Ads remains your responsibility. Okiano will pause its generated campaigns, however, it is your responsibility to control your Google Ads Spend.
