Automating eCommerce Advertisement
You can no longer discuss modern marketing and advertising without paying attention to artificial intelligence and its growing influence in the industry. AI’s exciting and
You run your Google Ads Campaign, and visiting Analytics, you see that you have a bounce rate of over 30%. You know that more than
Return On Ad Spend (ROAS) is one of the most important metrics you can ever focus on when running eCommerce campaigns. It is used to
One thing you can always count on as an online store is that the digital marketing landscape is ever-evolving. Yesterday’s rules are not in today’s
“We are flying blind. I repeat; we are flying blind!” During the Second World War, this was the expression used by pilots who were in
As the eCommerce landscape gets to a whole new level, having an effective Magento store marketing strategy has become critical for your success. If you
The popularity of Shopify as an eCommerce store platform is growing by the day. A major shift in how consumers reach out to brands
It is great that you now have a WooCommerce store as consumers’ love for online shopping is growing by the day. According to statistics, over
Nobody really likes reporting despite being an integral part of any operation. This is because reports are pre-gauged to be boring as they involve
Everyone wants to come up with Google ads that have the highest conversion rates. The only hurdle is how to go about this, as
Are you looking for a better way to advertise your eCommerce store on Google? Then you need to invest in an advertising platform that will
The biggest threat to running Google ads in 2021 is, without a doubt, click fraud. Sabotage of PPC campaigns has become a headache for businesses
If you have been running PPC campaigns for your online store, you have definitely come across these two terms; automate and optimize. They have become
Now that you are ready to start running a Google ads campaign, there is still that pressing question; what is the best way to go
Long gone are the days when a business would blindly run advertising campaigns as there was no way to directly measure their impacts. Today, digital
The eCommerce sector has massively grown as more people prefer shopping online rather than visiting brick-and-mortar stores. Notably, the industry witnessed a new level of
Google Shopping essentials you should know Google Shopping allows users searching for products to find them through picture/price product listings that are offered either through
One of the perks of running Google ads is the ease in deciding who gets to see your ads and when they can see
It is never enough to run a PPC campaign as an online shop owner since this is not a venture you get into just for
Are you after a machine learning engine that will make it simpler and faster for you to generate and run Advertising campaigns for your eCommerce
Did you know that there are over 25 million eCommerce stores globally? Take a moment and let that sink in, now that you have decided
What keeps an eCommerce store afloat in the current business landscape? The answer is simple; never-ending online advertising. But, that is not the big question
Running an eCommerce store today has become quite challenging. Right from managing the serious competition from businesses targeting a similar market to the ever-changing consumer
It is never easy or cheap to run digital advertising campaigns. For all its worth, it is only fair that your investment and efforts get
Does your advertising strategy include PPC campaigns? If your answer is yes, then how frequently do you run A/B testing? If your answer is rarely,
What does it take to succeed as an eCommerce store? The winning formula lies in finding a way to attain more clients and making better
The biggest concern for any business owner with an online store is how fast they can drive traffic to their website. This means having to
The enthusiasm of starting and running an eCommerce store for many business owners is ultimately met with the reality of the harsh market environment. It
Artificial intelligence is, without a doubt, one of the most crucial innovations that are shaping the future of technology use. The core of AI, as
Setting up an eCommerce business is only the first step in a journey that will require resilience, unwavering focus, and quick adaptation to market trends.
There has been an influx of sellers in Shopify, and this increased competition means landing a client has become more demanding. The challenging market landscape
It takes a lot to find the ultimate tool that will simplify your digital marketing campaign. With thousands of platforms developed to assist you in
At a time when everyone is rushing to invest in high-value marketing tools, you cannot be left behind as an eCommerce store owner. The growing
Regardless of the niche industry that you specialize in as an online store, you definitely run advertising campaigns. But have you ever taken the
For eCommerce brands, the cost of getting on the first page can be a “make or break”. We knew AI can lower the cost of
As the most prominent PPC network that is owned by the world’s number one search engine, Google Adwords has always been a center of focus
The COVID-19 pandemic took the world by surprise and affected humanity in the most unimaginable ways. Nations ordered lockdowns, international travel came to a standstill,
All major eCommerce platforms are built with the singular goal of providing businesses with a better channel for reaching out to the modern market. Still,
No eCommerce marketing campaign is ever complete without Google Ads as these advertisements allow you to take on the world’s largest search engine. In doing
How do you keep up with the high competition levels presented by established and renowned brands as a startup? This is the question that every
The lifeline of every Shopify store is in the traffic that it is able to attract. It is what truly makes the difference between a
Responsive Search Ads and What They Mean To Your Marketing Campaigns If there is one thing that Google Ads has taught marketers and businesses is
The Ecommerce market has significantly grown and advanced in such a short period that it has completely changed the approach to sales and marketing. Today,
As your eCommerce business grows, there is always the need to introduce new products to your target market. Today, the business environment is defined by
Social media is no longer a platform that is only appreciated by teenagers whose life revolves around the latest trends in these channels. Instead, they
The Ecommerce industry has greatly evolved, and online retailers can no longer ignore the powers of artificial intelligence technologies. In this article, we look at
The primary goal of every eCcommerce store is to reach out to as many potential customers as possible and convert these leads into sales. In
Amazon is the largest eCommerce retailer, and the platform has consequently attracted millions of sellers, all looking to tap into its vast market. Essentially, this
Modern-day technology has made data the biggest asset for every business that wants to succeed. Long gone are the days when a business would make
Digital marketing should never be viewed as an expense but as an investment. Every dollar spent on marketing and advertising your business online needs to
The future of eCommerce is becoming more attractive with each passing day. Trends within the eCommerce world are continually shifting. It is crucial for those
Leave 2020 in the past and slide into 2021 with a bang by revolutionizing the way you drive your sales and scale your company brand.
Attracting potential customers on Google is challenging when considering that 95% of people searching on Google never make it past the first page. Reaching the
Referral marketing for small businesses or E-Commerce businesses is getting better with every passing day. This robust strategy is making companies more powerful and robust.
Photo by Scott Graham on Unsplash The competitive market of selling products in the digital world can be tricky when attempting to stand out amongst
Becoming an eCommerce Digital Marketing Expert Have you been wanting to take the leap and convert your brick-and-mortar shop into an online store? If so,
About Google Ads As the largest search engine, Google states its mission is to “organize the world’s information and make it universally accessible and useful”.
OKIANO – BOOSTING ECOMMERCE SALES See the App on shopify With the holiday season right around the corner marketing your eCommerce site and advertising your
Google’s First Page = Center Stage Photo by Mitchell Luo on Unsplash The importance of ranking #1 on Google Did you know that 95% of
We automate, you control, they sell more Get ahead of your competition If you don’t already know about Okiano’s marketing automation solutions created from AI
