Online shops have had to ensure that they remained present on the first page whenever people were looking for their products. Even strong brands have had to preserve their online presence during the pandemic. Social Presence and improving SEO are just some of the ways they’ve been driving organic traffic to their stores.
When interested customers visit your website (even through paid advertising), SEO measures like Bounce Rate, Session Duration, and Number of Viewed Pages all improve.
High Quality Paid Advertising gets more interested shoppers to your website, elevates your SEO parameters and yields better overall quality score for your website. This in turn lowers your click-cost and improves your placement on the first page of search results.
The e-commerce industry in the U.S. was approximately $600BN in 2019. This big market had attracted many retailers that were trying to capture a stronghold in the market. It is currently estimated that there are over one million e-commerce businesses in the U.S. alone (growing daily), each competing for consumer attention using eCommerce advertising.
The biggest problem for eCommerce is getting space on the first page vs. demand of other retailers. The ability to organically direct a substantial amount of shoppers traffic to your shop is limited. For that reason, the competition between retailers on the first-page has moved to paid advertisement. With a limited supply of advertising space and the growing demand, the price of getting discovered continues to elevate. This means the cost of acquiring a new eCommerce customer is constantly increasing.
In order to stay profitable while growing sales, the digital retailer needs to crack the secret of How to Lower the Advertisement Cost (Lower PPC cost) and Elevate Exposure (Increase First-Page Impressions) to sell more at lower cost. To do that, one can use AI robots responsible to placing Ads in front of the optimal audience at the optimal time, and ensure campaigns get high relevance score.
Okiano is focused on using AI to automate the work of the PPC Expert for eCommerce. From creation of the Ads and Associated search terms Keywords, through creating full Advertising campaigns on Google Ads using advanced deep and machine learning algorithms to deliver top-of-page Ad placement, Lower PPC Cost and as a result deliver unparalleled ROAS.